Our music video falls into two groups, performance clips (meaning that we are mostly going to show our artist singing and dancing with the females dancers)
and conceptual clips (showing actual meaning to the song). We did some research on music videos and found out that ‘’music video is a form of audio-visual communication in which the meaning is created via carriers of information such as :1-the music 2-the lyrics 3-the moving images
The music
The music video is composed by adding images to music.
The Lyrics
The lyrics and images interact creating meaning. In many music videos new meanings are added to banal lyrics
The Image
The visual form is close to the musical form.
Music video pictures can be a interpreted as a merging of three traditions of moving images: singing performance, visual story-telling, and the non-narration of modern art
Singing performance
Basically this is where the main singer/performer is filmed performing/singing and placed in a setting suggested by the song’s lyrics or directors choice of setting.
Visual story-telling
This is when basically when the audience is able to follow the story of the music video.
Non Narration of Morden Art
Most of our video is based on filmed performance which therefore makes it a performance clips, our video is going to show the main vocalist in more then one setting. The performances are going to take place in the green screen and dance studio. There are three types of performances: they are, song performance, dance performance and instrumental performance. In our music video we are going to be using the different types of performances. The music video is going to be combined with both song and dance performance.
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