Production Treatment

The music video: Long Way 2 Go – Cassie

Duration: 3.45 minutes

Audience: The main target audience of our songs is females aged 13-18. We think this is the right targeted audience because the song was released in 2006 when the members of our group were 13 and we remember that the song was very liked by females our age. It even made it to the top 20 in Ireland, New Zealand and United Kingdom. The type of songs the artist sings mainly appeals to young females. It is very difficult to live without music especially if you are in your teens, because music revolves around us.However it may also appeal to people who like the r&b genre as the beat of the song is very catchy.

Resume: The song is about a girl who is very attractive and gets a lot of male attention. She isn't really interested in any of the guys who are trying to get her attention and is only interested in herself. The original video shows her getting ready for a girly night out and her being dismissive to all the guys that try to talk to her and send friend requests on the internet. The song also talks about when guys say things to girl to boost up their reputation. e.g. you claim that your so hot, and you say you got skills in the bedroom. At this line of the song we plan to show guys trying to get in touch with her using social networks such as Facebook, Twitter, Myspace which relates to our target audience as social networking plays a big part of communication in modern society. At the end of the song there is an instrumental bit that we are going to use to develop the narrative of the song. we are adding a twist to the video because the song is about guys having a 'Long way to go'. we are going to make our main girl act as though she is interested in one specific guy but then in the end she is going to change her mind and says he's got a long way to go.

Suggested Elements:

Performance: We plan on having various performances in our music video. We have female dancers and male dancers. We have our main girl who will be just performing the song in front of the green screen and we will get just various shots of her singing the song. We are going to have our main girl and the main guy dancing in a dance studio and in front the green screen also.

Costumes: We have an idea for the dancers to wear a colour and then have the same colour on the green screen. Our main girl will be wearing very stylish clothes, which are in fashion today. She will have more than one outfit, one for the scene at her house, a different one for when she is in front the green screen and other scenes throughout the video. The main guy that is trying to get her attention will be wearing the average fashionable clothes of teenager in todays society.

SFX: We have ideas of various effects we want to use in out music video. We are going to be using the green screen. This will enable to change the background to different images. We plan to mainly use this for our main girl when she is just singing the song in different outfits. Also we are making the dancers dance in front the green screen and we would like to use an effect which makes the background the same color as what they are wearing.

At the end of the video we would like to show fast clips of all the guys who tried to get her attention in black and white to signify that it happened in the past. We also discussed that at the beginning of the video we could play the video backwards very fast so it shows what happens at the end at the beginning and then shows how the ending happened I think this could be a very good effect to use to build up a bit of suspense and keeps the spectator interested in the narrative.