While looking to choose a music video, we looked at R n B artist Paula DeAnda with the song Easy. It is in the same kind of category as the one we have chosen to do but looking at the video, if we choose to do this music, whatever we do will be almost the same as the real video.
This was when we came up with the idea of choosing a song that could fit our idea, a song like this so that our video will not be seen as copied, that’s why we have chosen to do long way to go by Cassie because the video we are looking to make will go very well with the song.
Looking at Paula DeAnda’s Video, right from the beginning you can tell its about her as the first thing you see is an extremely close up shot on her face and through out the video there will be a series of shots for example close up on her face, long shot when she talks about herself, mid shot to show her movements etc, and this shows a very big similarity to Cassie’s video as she is shown dressing up and looking to go out just like in Long way to go. The close up shot wasn’t only to her face but to all of her jewelries and shoes etc, this is to show that she isn’t just any normal female but one that isn’t short of money. The mise on scene blatantly puts out the color purple as its been used as the background and her eye lashes are also bright purple. Different locations helped show that no matter where she goes, she till has boys chasing her. The start of the video is set in the day as she is going out for a drive and straight away you can see how boys are getting careless because of her, dropping boxes and chasing her, trying to get her, and looking stupid, hence the name of the song easy. This is similar to our video as the boys are doing the same to the female used in our video. As u can see in the video, the long shot is also used as she is about to dance, this will also be used in our video. This shows all the ranges of the dancers movements. Apart from her dancing, there are also professional dancers doing different dance move so we also have arranged for a professional dancer to do a bit of dancing for us in the video
The car seats are all white while the outline of the car is black and the color of the car is dark red, this is done to highlight her as the main feature, this is just like in the Long way to go video when Cassie was on the bed and the background was all white and bright to highlight her, which is why we are going to do almost the same thing, we'll make sure the background on the girl is light to highlight her.
In this video just like in Cassie’s Long way to go, Paula uses the very good looking type of boys of different races for example Caucasian, black, latino etc. this symbolizes no matter the race, if your acting too easy, she wont be interested in you but when Wilmer Valderrama came through she was interested although none of them acted on it, but the concept of it was if you don’t act so easy you’ve got a chance and we also have chosen to put this in our video by choosing a variety of races to appear in the video all wanting to get the girl. Instead of using a straight cut, a jump cut editing is chosen every time she is approached to show in little details, very fast what the story behind the music is but the lip sync is still excellent. But as soon as he went, the group of guys who came in their car were all trying so hard again to impress like the guy who done the back flip out of the car but again, it just shows how easy they are which makes her loose interest.
This was the same situation all throughout her time in the club aswell, this was until Bow Wow came in.The graphics from the green screen when the drops of purple liquid were flying up also highlighted how much she liked purple.
Here is the video by Paula DeAndra featuring Bow Wow- Easy
Paula DeAnda featuring Bow Wow - Easy on MUZU.
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