Wednesday 15 December 2010

Evaluation 2 - How effective is the combination of your main product and ancillary texts (the magazine advert and CD digipak)?


To make our ancillary texts as realistic as possible we made sure that we did a lot of research in order where us to make it perfect. We made sure that we looked at other CD/Magazine adverts to give us ideas on what we wanted ours to look like. As you can see from other posts that we have posted we did a lot of research, after doing all the research we did we decided that we wanted our CD/Magazine adverts we decided that we wanted to make ours simple but yet effective and eye catching to the audience.

One thing we tried to do looking at everything we did, the video, magazine, advert and CD case is that we tried to vary the colours a little bit but not too much because it’s not a sad music so we don’t want the colouring to be too grey as it affects the song in a different way, but on the other hand we don’t want it to be too colourful either as it bring a different approach of fully joyful to our music which it isn’t either

What we did was like in the music video is use a mixture but we made sure it wasn’t too much. In the video we used a lot of the green screen mainly because we ran out of time before we even really began which set us back a bit. In using the green screen, we had ensured we could use any background we wanted and this will not be too much or too complicated, just something to go with the music, which is why we also used some black and some white backgrounds as well to show he different types of mood through the video. Normally the white background indicates a happy, relaxed mood while the black background will indicate a bad and unwanted mood but instead we chose to play about with it a bit. What we did was while using the black background, the main act was in a happy mood and also dancing, and when the white background came up, she wasn’t over excited but at the same time she wasn’t in a bad mood so it shows that all through the music video the tension was very little and it was more of a relaxed mood and a colour doesn’t always indicate what it’s meant to be, it could be used to indicate a completely different thing in some cases just like our video shows.

Looking at the CD cases, magazines and advert, we went for almost the same type of colouring on each of them to show some continuity and some resemblance. This helps create a product image so as soon as people see’s the colour or the type of font, they will be able to recognise the product immediately. We played about with the font on the advert as well it’s all in the same font but in two different sizes, the most important information are in bold and the rest are on regular font while we also had a quote in italics, to indicate to the customers it’s a quote. The quote has been specially chosen as it would be a psychological advantage as the customer will see “they can’t handle it” and will make them want to buy it and prove they can.

For the back cover we decided to use the protagonist wearing the exact same outfit she was wearing in the music video to make it recognisable from the video.

Looking at the CD cases, magazines and advert, we went for almost the same type of colouring on each of them to show some continuity and some resemblance. This helps create a product image so as soon as people see’s the colour or the type of font, they will be able to recognise the product immediately. We played about with the font on the advert as well it’s all in the same font but in two different sizes, the most important information are in bold and the rest are on regular font while we also had a quote in italics, to indicate to the customers it’s a quote. The quote has been specially chosen as it would be a psychological advantage as the customer will see “


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